About Innova and Gabrielle

Innova Accounting Solutions is a boutique firm providing bookkeeping, advisory and tax planning services to individuals, estates, and small businesses. Founded by Gabrielle Loren, an accounting and tax advisor with almost 40 years of experience, Innova Accounting Solutions provides exceptional, customized, and personal service to clients looking for more than just numbers.

Using innovative accounting solutions for you, your family, and your business, Gabrielle leverages her eight-year career with the Canada Revenue Agency, and vast experience gained growing and selling a mid-sized North Shore-based accounting firm, to help individuals, corporations, estates, and trusts with business development, financial literacy, tax, and accounting matters. 

Gabrielle is a popular speaker, instructor, and author, regularly leading seminars and publishing articles on tax and accounting issues for organizations like the CPA Canada, TEC Canada, Real Estate Board of Greater Vancouver, and Small Business BC. 

A recognized leader, recipient of numerous awards for business excellence, and a quoted financial expert in several media outlets - including The Globe & Mail, Financial Post, Global and City TV, The Vancouver Sun, Business in Vancouver, and The North Shore News - Gabrielle is now ready to apply her business experience to Innova Accounting Solutions.

Gabrielle is passionate about giving back to her community. Through her service as a Board member for the Kiwanis North Shore Housing Society, Lions Gate Hospital Foundation, and the West Vancouver Chamber of Commerce, plus volunteering for the West Vancouver Soccer Club and the Condominium Home Owners Association of BC, Gabrielle has used her expertise to further the goals of community organisations.